More than half of the businesses that start don’t make it past 5 years. But what about the businesses that do?
Are you an entrepreneur, business owner, or professional who has survived this far, but still…
“Hi, I’m Zack.
I help entrepreneurs, business owners, and professionals unlock the power of story and leverage the BUSINESS TRIFECTA® to ELEVATE their brand and ACCELERATE their journey to success.
As Seen On
The Story Mindset
“The mind is a storyteller, choose the tale wisely.”
Everything you need to start living your best life, unlocking your true potential, and attracting your ideal clients, begins and ends with story. We often think of story as something external to us: The stories we tell others, the stories others tell us, or the stories we watch on TV and in theaters.
However, stories are deeply wired into our brains and our psyche. One of the most powerful stories are the stories we tell ourselves. By knowing AND sharing your story, the story of your prospects and the story of your clients, you will not only built trust and credibility with your audience, you will show up authentically, attract your ideal clients, and overcome the internal narratives that are keeping you from reaching that next level.
“Life’s most profound lessons are often found within our own stories. Embrace them, share them, and let them lead you to success.”
The BUSINESS TRIFECTA®
“The proven process to faster business growth”
Media: Media is a medium for sharing your story.
There are two different kinds of media: Mass Media and Direct Media
Marketing: Marketing is the process of sharing your story in front of the right audience to elicit a response and motivate action. This must be a proven and repeatable system.
PR: PR is more than just Public Relations, it is third-party validation backing up what you are saying in your media and marketing. It is also your CoreValues and the Community you have around you.
I have helped hundreds of clients in many different industries all over the world share their story and build their CelebrityExpert® Brands so they could build trust and credibility in their market, charge more for their services, attract higher net worth clients, close bigger deals, change career paths, and so much more. And I want to help you too.
Even if you don’t believe you have a story. You do. Look, I get it. I spent most of my life believing I didn’t have a story worth sharing. BUT, when I started owning and sharing my story it inspired others to do the same, I made new connections, fostered deeper relationships, and, ultimately, has led to the continuing success I have today. I am a multiple-time bestselling author. I have co-authored with Jack Canfield, Co-Founder of the Chicken Soup for the Soul Series, Keni Thomas, Lead Ranger in the Battle of Mogadishu [Black Hawk Down], and with many experts from around the globe. I have been featured in or seen on USA Today, ABC, NBC, CBS, and Fox Affiliates around the country. I have spoken on stage and taught masterclasses about developing and crafting your story for the greatest impact.
I want to help you reach your next level of success in life and in business. If you are ready for your next breakthrough…
“He has helped hundreds of clients stay relevant “
Zack is an innovative leader, and his ideas are at the cutting edge of personal branding. He has helped hundreds of clients stay relevant, beat out their competition and become the go-to authority in their field by building trust and credibility through media, marketing, and PR.
Jack Canfield
Author, Motivational Speaker, Entrepreneur
My Clients Have Been Seen On
Want to learn more about how a Celebrity Brand and telling Your Story will help you accelerate your business growth?
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Elevate Your Brand.
Accelerate Your Business.
Download my chapter from “Mission Driven” written with Keni Thomas.
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Listen
My Podcast
Check out my Podcast, where I talk about the power of Story, Building a Celebrity Brand, and Interview successful Entrepreneurs in many different industries.
Elevate and Accelerate
Welcome to Elevate and Accelerate! Hosted by Zack Viscomi, Director of Brand Development, we'll explore a wide array of topics concerning entrepreneurs and their businesses. At CBA, Zack and his team help entrepreneurs and professionals become the recognized celebrity experts in their field in order to grow their businesses faster. On this show, Zack will cover fundamental strategies and insights into growing your business and leveraging credibility throughout the process. Additionally, we'll welcome esteemed entrepreneurial guests that share their experiences and what types of strategies have worked for their business over the years. Thanks for joining us and we aim to provide you (and your business) some real value with each episode we publish. Enjoy!
Connecting With Your Community: Elevating Your Brand & Creating Impact
Breathing into Greatness with Alexia Clonda
The StoryMindset Archetypes: Becoming The Author of Your Story
Learn
Expand Your Knowledge.
I’m excited to share some valuable tools with you to help you on your journey to success.